Experience
Marketing Technology Manager
Ancestry Feb 2021-presentI am fortunate enough to work alongside some of the brightest web testing professionals in the country on Ancestry's onsite marketing optimization and conversion team. I led a team that owns the prioritization and execution process of all onsite A/B tests, personalization activities, internal marketing operations, QA, and maintenance requests.
Onsite Marketing Technologist
Ancestry Jul 2018-Feb 2021In this role, I worked with marketing strategists to develop and execute various tests to ensure users have the best possible online experience while simultaneously helping the company increase conversion rates and revenue.
Website CMS Manager
Emergency Essentials Jan 2017-Jul 2018- Oversaw all tactical website marketing operations including timely creative and content updates, landing page creation, and product creation for website sales.
- Finding and exploiting online marketing opportunities to increase online customer acquisition, web traffic, and conversions.
- Data reporting, online product merchandising, onsite SEO optimization, Conversion Rate Optimization and helping improve the overall user experience on the Magento platform.
Marketing Front-end Specialist
Emergency Essentials Sept 2015-Jan 2017- Made regular updates to the site using our Magento CMS
- Created company promotional videos, advertisements, and other graphical content.