Innovation through media and technology

Software Engineering Manager

Ancestry Jan 2023-present

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I currently lead a team focused on developing and maintaining our company’s high-impact marketing offer pages. We collaborate closely with marketing strategists to design and execute A/B tests and experiments that optimize conversion rates, improve user experience, and support critical business growth initiatives.

I help enable AI-based marketing by supporting personalization efforts that optimize for key revenue metrics like lifetime revenue (LTR). By integrating AI-driven tools and strategies into our offer pages and experiments, we deliver tailored user experiences that align with customer behavior, driving higher engagement, improved retention, and long-term business value.

In addition to my technical responsibilities, I also play a key role in mentoring and coaching junior developers, helping them grow their skills and advance their careers. I am passionate about fostering a culture of continuous learning and improvement within our team.

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Marketing Technology Manager

Ancestry Feb 2021-Jan 2023

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I am fortunate enough to work alongside some of the brightest web testing professionals in the country on Ancestry's onsite marketing optimization and conversion team. I led a team that owns the prioritization and execution process of all onsite A/B tests, personalization activities, internal marketing operations, QA, and maintenance requests.

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Founder

Brightyear.io / Bokuno Media Jun 2021-present

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I embarked on what I call my "executive education course" by founding a company and launching Brightyear.io, a next-generation productivity app. Brightyear.io empowers users to achieve more in the most important areas of life, offering advanced goal-setting features, insights into long-term aspirations, and tools for tracking progress. Users can also share their accomplishments with others, building a community of support and motivation.

In tandem to running Brighyear.io, I also help other small businesses with their web, video, marketing, and digital asset needs through a small business called Bokuno Media. This company provides tailored solutions to enhance online presence, streamline digital efforts, and boost overall marketing effectiveness, empowering clients to grow and succeed in the digital space.

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Onsite Marketing Technologist

Ancestry Jul 2018-Feb 2021

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In this role, I worked with marketing strategists to develop and execute various tests to ensure users have the best possible online experience while simultaneously helping the company increase conversion rates and revenue.

Website CMS Manager

Emergency Essentials Jan 2017-Jul 2018

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• Oversaw all tactical website marketing operations including timely creative and content updates, landing page creation, and product creation for website sales.
• Finding and exploiting online marketing opportunities to increase online customer acquisition, web traffic, and conversions.
• Data reporting, online product merchandising, onsite SEO optimization, Conversion Rate Optimization and helping improve the overall user experience on the Magento platform.

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Marketing Front-end Specialist

Emergency Essentials Sept 2015-Jan 2017

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• Made regular updates to the site using our Magento CMS
• Created company promotional videos, advertisements, and other graphical content.